Tag: Marketing

  • What’s Your Marketing Tactic?

    We’ve talked about the power of word-of-mouth marketing before, and truly believe in it. This is because the person who really needs your service, uses it, loves the work done (only if you’re good at your job, of course), and then refers it to anyone who listens. Not to disregard direct mail ads, publicity, and advertising (they have their place), and cold calling (not sure if this one works much), but they are definitely the least effective according to the book Managing the Professional Service Firm by David Maister. He lists seminars, speeches, and articles in trade press as first tier, and networking in the second tier.

  • Marketing Your Business in 2012

    The New Year is now well underway, and we’ve found a fantastic article to help you grow your business – it’s Ryan Caligiuri’s five marketing questions to ask to grow your business in 2012, posted in the Globe and Mail. A couple of questions in the article stood out for us, and we wanted to touch on them for you.