We’ve talked about the power of word-of-mouth marketing before, and truly believe in it. This is because the person who really needs your service, uses it, loves the work done (only if you’re good at your job, of course), and then refers it to anyone who listens. Not to disregard direct mail ads, publicity, and advertising (they have their place), and cold calling (not sure if this one works much), but they are definitely the least effective according to the book Managing the Professional Service Firm by David Maister. He lists seminars, speeches, and articles in trade press as first tier, and networking in the second tier.
Networking for business comes with dos and don’ts. Proper etiquette makes the difference, when trying to successfully gain business contacts and build relationships. We really enjoyed reading Small Business BC’s article, Grow Your Business Through Networking: http://www.smallbusinessbc.ca/growing-a-business/grow-your-business-through-networking, and since we at FACETS Business Solutions love to network (we belong to BNI in BC www.bnibc.ca) we want to add a few notes of our own regarding decorum.